Now, when I asked a guy wearing a Fest badge where I could get my pass, and he answered “over the garage,” I had a bad feeling about the whole operation.
My gut was not mistaken. After seeing the grandeur of the golden Lions in Venice and the “marches” of Cannes, this little tent set over a garage as a festival center did not impress me very much.
The two young women standing behind a counter there told me that my pass was waiting for me at the Grammy Museum, where the symposium was being held. As I had seen golden records with grammy awardees’ names on the sidewalk, I figured the Grammy shouldn’t be far.
As we both stood out there, waiting for the end of Hope, I felt ignored by him in a deliberate way, as if he wanted me to look at him and think “what a cool guy.” We were finally herded in before Hope finished, luckily, as he had a lot of interesting things to say about indie distribution. The guy had practically produced the first features of ALL of the indie sensations of the last decade, to speak roughly, so, he should know.
When Hope finally left, there was a 10 minute break before the next speaker. As I had gone into the auditorium the first time, I had secured one of two or three available chairs in the packed room. When I returned after the break, who should I find sitting in my chair other than Mr. CALL-ME-VIP himself. Same cocky attitude, the last thing in his mind was to acknowledge my presence. When I said playfully, “that was my seat,” he sort of ignored me once more. I thought to myself, “chivalrous, indeed,” and sat on a chair behind him, knowing that someone might come back to claim it.
When the older black woman who had originally been sitting on my new chair came back, I just got up and let her take her seat. I had to sit on the floor next to the cocky guy. Man sitting on woman´s chair, woman sitting on the floor next to him, yeah, that was about right.
Luckily, both he and Sancho withdrew in the middle of the second session, and I was able to return to my seat.
Other than that unfriendly guy, I observed a woman invite a guy she had never met to lunch, with such confidence in her voice and manner that, had I been the guy, I thought I couldn´t have said no. She had just finished a movie, she knew someone this speaker worked with, and that was all she needed to address him in a manner that suggested a subtext like “I belong to your kind. We are in the same class; we can do lunch!” Judging from the guy´s perplexed look, my guess is that lunch never happened…
As for me, I did approach that same speaker, pitched him my film for half a second and exchanged cards with him. My attitude? Something like: I am from another country. I am not a hot shot of any kind, but I did this film with a heart and an interesting story, and I would love to look into working with you for online marketing and distribution.
I will tell you how that went when I follow up on that connection…
All in all, the SEIZE THE POWER DIY DISTRIBUTION SYMPOSIUM at the LA Film Fest, was a breakthrough for me. Coming from Uruguay, I was not aware of which were the leading companies in online, VOD, and DVD distribution. I had no idea about the existence of kickstarter and indiegogo, and I was also unaware of the fact that you could actually make money in the US Festival circuit.
When I put all of that into practice for my movie RAUL, I will let you know how that went too. I´m excited about my film coming out in this fast-changing landscape of distribution. I got the message. Timing out. I am gonna go and seize the power.